agency:
Jung von Matt SPORTS
client:
BUSINESS BIKE
Jung von Matt SPORTS
client:
BUSINESS BIKE
brief:
Business Bike is an innovative company that specialises in financing individual bicycles for employees that can be leased through the employer and thus offer tax advantages.
The campaign is designed to appeal to both employees and employers, highlighting the benefits of bike leasing for both sides. A step towards sustainable mobility solutions for our common future.
agency:
thjnk
client:
YTONG
brief:
Ytong, the synonym for aerated concrete, is not only the market leader, but can also be found in the German dictionary. In an innovative campaign, Ytong gives the distinctive yellow cubes
a voice on construction sites in order to communicate directly with the B2B target group.
The typical packaging foil plays a central role here, on which all the important facts are printed, making the packshot the main motif with a meaningful headline.
agency:
TEN11
client:
BOSCH (international market)
brief:
The campaign for the Bosch Unlimited 8 focuses on an innovative product that is theoretically infinitely serviceable thanks to its interchangeable batteries and at the same time its performance thanks to its powerful motor. The Bosch Unlimited 8 campaign focuses on the combination of infinite runtime through the interchangeable batteries and the powerful performance of the motor. Through these features, the vacuum cleaner presents itself as an indispensable helper in the household and enables efficient and convenient cleaning.
The campaign highlights the benefits of runtime and
performance with: BOSCH Unlimited 8 - Power when you need it.
performance with: BOSCH Unlimited 8 - Power when you need it.
agency:
Grabarz & Partner
client: ADAC
brief:
The ADAC, Germany's largest and best-known automobile club, is about to undergo a groundbreaking change. In order to meet the growing demands of a sustainable and connected world, ADAC plans to transform itself into a comprehensive mobility service provider and expand its presence on an international level as well. The starting signal for this revolution will be given by a large-scale advertising campaign.
The aim is to offer members a wide range of sustainable mobility solutions and to actively shape the transport of the future. This campaign will use both traditional and digital media to spread
the word about the upcoming transformation and the benefits of the new mobility services.
ADAC is ready to adapt to the changing demands of a modern society. The campaign should successfully communicate this change and create the basis for a sustainable and future-oriented mobility strategy.
In this way, the club is helping to actively shape the mobility of the future and offer its members even more comprehensive solutions.
agency:
DDB
client:
IKEA Austria
brief:
The IKEA Assembly Service is designed to provide you with a seamless and hassle-free furniture assembly experience. Skilled professionals are here to save you time and effort, ensuring that your new IKEA products are assembled and installed with precision and care.
The mission is to offer a convenient, efficient, and reliable assembly solution that eliminates the stress and frustration that can come with putting together flat-pack furniture.
agency:
thjnk
client:
Dextro Energy
brief:
Our everyday life is characterised by stress, commotion and pressure to perform. In some situations, normal nutrition is not enough to cover the body's short-term increased energy needs. This is
where dextrose comes into play: thanks to its rapid absorption into the blood, it can provide the necessary energy within a very short time.
The campaign for Dextro Energy is intended to raise awareness of the fast and effective energy source and show how dextrose can provide the necessary energy in special situations in life.
By addressing a broad target group and using different media formats, dextrose can be established as an indispensable companion for energy-intensive moments.
agency:
DDB
client:
Telekom
brief:
The task was to create a campaign that focuses on communicating innovation, reliability and user-friendliness. The campaign should show customers the advantages of digitalisation and the best network in different areas of life and strengthen their trust in the brand and to further expand the status of the innovation leader in the telecommunications market.
agency:
Karl Anders Contemporary Branding
client:
HADAG
brief:
The emotional campaign for HADAG Hamburger Fähren shows how a ferry trip can help you escape from everyday life and find a place to relax and dream. With a normal HVV ticket, passengers can use the ferries and enjoy the special atmosphere of a trip on the Elbe. The campaign captures the magical moments that Hamburg's ferries offer, appealing to people's emotions. It shows how a trip on the Elbe leaves everyday stress behind and creates
a space to breathe deeply and dream.Targeted communication via various channels inspires people to experience the special atmosphere of a trip on the Elbe for themselves.
agency:
Grabarz & Partner
client:
brother
brief:
Brother has launched an advertising campaign for its label printers. The campaign focuses on the versatility of the printer, which is suitable for all areas and surfaces in the home. The film is a fun way to convince potential customers of the label printer's versatility and how it can help them organise and design their homes.
agency:
DDB
client:
IKEA Austria
brief:
Every year, the IKEA catalogue is a highlight for interior design fans and inspiration seekers. This year, IKEA wants to pick up on the DIY trend with an interactive advertising campaign across
all channels, inviting customers to play with the new products and ideas themselves, develop their own creations and share them on social media.It encourages customers not only to discover the new products and furnishing ideas, but also to develop their own projects and DIY solutions. The aim is to create a creative community that inspires each other and shares their ideas.
agency:
thjnk
client:
unnitymedia
brief:
With the advertising campaign for the streaming portal "Horizon", Unitymedia impressively shows that it is time to declare war on the boredom and dreariness of linear television and instead immerse oneself in the diverse world of streaming. Through targeted communication across various channels, viewers are encouraged to try Horizon and take their TV experience into their own hands.
agency:
Grabarz & Partner
client:
Porsche
brief:
The Naming and an event concept are used as a teaser for the launch of the Porsche Taycan without showing and naming the new car. The event series „SCOPES - Driven by Porsche“ combines creativity, technology and visions of the future. The events start in Berlin and offer a platform for inspiring lectures, discussions and cultural encounters.
„SCOPES - Driven by Porsche“ brings together people from different disciplines such as art, design, technology and science to help create new perspectives and impulses. The combination of creative minds and forward-looking technologies creates an inspiring environment for the
exchange and development of new ideas. The name should reflect the essence of the events and at the same time create a strong connection to the Porsche brand. Various communication channels were used to reach the target groups and get them excited about the events.
